Men's Mega Chief Round Shape Stainless Steel Chronograph Wrist Watch 49 mm - Grey - DZ4282
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Product Specifications
About Diesel: The Alternative Denim Pioneer
In 1978, Renzo Rosso founded Diesel with a revolutionary vision: to create the world's most innovative denim. During a global oil crisis when diesel fuel was emerging as an alternative energy source, Rosso cleverly chose this name to position his brand as an alternative to established casual wear giants.
The name "Diesel" was strategically selected for its global appeal - an international term pronounced identically worldwide, perfectly aligning with Rosso's ambition to reach customers across the globe from day one.
Brand Philosophy
"For Successful Living" has been Diesel's core slogan and brand DNA since inception, reflecting their commitment to innovative lifestyle fashion.
Advertising Excellence
Through 35 years of bold, ironic, and playful campaigns, Diesel has established itself as a leader in both fashion and advertising innovation.
Global Presence & Innovation
Where the world zigged, Diesel zagged - maintaining the same rebellious ethos for over three decades.
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