Men's Mr. Daddy Round Shape Leather Band Chronograph Wrist Watch 57 mm - Brown - DZ7332

Product Specifications

Brand Story

In 1978, Renzo Rosso started Diesel with the intention of creating the world's most innovative denim. Amidst a worldwide oil crisis, during which diesel was considered an alternative fuel, Renzo liked the idea of his brand being known as an alternative jeans brand, in contrast to the prevalent casual wear giants that had come before.

Renzo intended to reach the entire world since the brand's inception, making the word "diesel" - an international term pronounced equally all over the world - the perfect name for his endeavor. Since its start, Diesel has used "For Successful Living" as a slogan representing the brand's DNA.

Through a long and storied history of strong, ironic and playful campaigns, Diesel has become a leader in advertising as well as in fashion. Where the world zigged, Diesel zagged, and in the 35 years since its founding, the brand still embraces the same ethos.

Today, Diesel has over 5,000 points of sale worldwide with more than 400 monobrand stores, 37 of those in the US. Between 1978 and 2012, the company produced more than 2,000 different washes of denim, establishing itself as a true innovator in the fashion industry.